Between November 2021 and January 2022, Okeyo said NMG grew its registered reader numbers from 130,000 to almost 500,000. Whether turning reach into revenue is as easy as Okeyo says, reach is certainly growing. Once we get that right – and I believe we’re getting there – then the money discussion becomes a fairly easy one.” “It might be that the experience is a lot more about the technology that we’re using, the ease of access, ease of use, and the content, the quality of the content. Right now we’re just trying to optimise the experience for the customer. “Our focus is to develop an experience that is world-class, that keeps the user engaged, and that will help us monetise. “We’ve made some revenues – probably about $200,000 In the last 12 months. The plan was not to make money immediately. Subscription platform company Evolok, Okeyo said, “have been very, very supportive in terms of helping us build a team, not only for the digital platform in Kenya, but integrating the other brands across the region.” ( Evolok is one of Press Gazette’s commercial partners, but has not paid for this article.)
Today the Daily Nation is the largest newspaper in Kenya, and the brand owns newspapers, radio, and television channels across central and east Africa.Īccording to the group’s head of strategy Max Okeyo, the paywall was planned as just one part of the new model, which would also encompass advertising and what he described as the “development of marketplaces and opportunities to engage our audience with suppliers or vendors”. The company is East Africa’s largest media group, having been founded in 1959 by the current Aga Khan – the hereditary, royal Imam of the Nizari Muslim community – when Kenya was still under British rule. Kenyan media had been slow to charge for digital news, but NMG was well placed to start asking for payment. That alternative source of revenue was to be a paywall. He said: “In the current scheme of things, the bulk of the advertising money does not end up with the content creator and, therefore, the creator can’t continue creating unless an alternative source of revenue is found to sustain its operations.” In it, he announced the business would move to a new model.
#DAILY NATION NEWSPAPER KENYA FREE#
In January last year, NMG editorial director Mutuma Mathiu wrote an article for the website of Nation Daily, the company’s flagship newspaper, entitled “No free lunch, no free content”. Nation Media subscription strategy: No free lunch FebruHow do you sell news to Gen Z? Write about social justice, don’t insult them and stop saying ‘newspaper’
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